Client Overview
Dr. Malathi Acharya, MD is a board-certified internal medicine physician with advanced training in integrative medicine. Her practice, Ayur Integrative Medicine, is based in Portola Valley, California, and serves patients across the Bay Area in person and by telehealth throughout California.
We started with a complete website rebuild, then added Google Ads and an ongoing SEO program, all managed by one team.
The Challenge
Ayur already had what many practices lack: a credentialed physician, a distinctive approach and years of educational content. The website just was not turning that into patients.
- 30+ blog posts, newsletters and podcasts, but no clear structure linking them to the services patients book.
- Technical SEO gaps: multiple H1 headings on the homepage, missing structured data and weak local signals.
- Google search clicks drifting down through the first half of 2026, from 50 in January to 27 in July.
- No paid search campaigns, so the practice was invisible to people actively looking for an integrative doctor.
What We Did
A complete website rebuild
We rebuilt the site around physician-led integrative medicine, with Dr. Malathi at the center of trust. Services are organized into clear specialty pillars: perimenopause and hormone health, preventive and metabolic health, integrative cancer care, Ayurveda and corporate wellness, with booking calls to action at every decision point. Read the full website rebuild breakdown.
A technical SEO foundation
We fixed the duplicate-site problem with one permanent redirect so every version of the site resolves to a single address, added detailed clinic structured data, redirected retired URLs, rewrote 15 page titles and 20 search descriptions that Google was cutting off, and compressed heavy background videos.
New pages for the searches patients actually make
Using Search Console and keyword data, we built pages for high-intent searches such as integrative medicine doctor, Ayurvedic doctor and menopause specialist in San Francisco, plus a proper Contact page and 10 new articles in October alone.
Google Ads focused on discovery calls
We launched Google Ads in September with dedicated landing pages for holistic and integrative medicine searches in the Bay Area. Every page has one job: get the visitor to book a discovery call.
Visibility in AI search
We structured the site so AI assistants like ChatGPT can understand and recommend the practice. In October, 27 visits came straight from AI assistants.
What we built for Ayur
Beyond the core website rebuild
The Results
The first win came fast. In Dr. Malathi's own words, her discovery calls doubled within just a few days of working with us, and they have kept improving since.
Organic search is growing steadily too. October was the best month of the year, with 90 clicks from Google search, 2.4 times the January to June monthly average and 70% more than September.
Google search clicks per month
Ayur Integrative Medicine, January to October 2026
Source: Google Search Console, clicks from Google web search.
"My discovery calls doubled within just a few days of working with Salem, and things have only gotten better since. He really knows what he's doing, pays attention to the details, and keeps you in the loop. I'm really happy with the results and would definitely recommend him."
What's Next
- More service and location pages for the Bay Area searches with the most demand.
- Growing Google reviews and strengthening the Google Business Profile.
- Shifting ad budget toward the campaigns with the lowest cost per discovery call.
Ayur shows what happens when the website, SEO and Google Ads are built to work together. That is the idea behind our integrative medicine marketing and functional medicine web design services.