Client Overview
Live Well Wellness Center is a multi-provider naturopathic and integrative clinic in Chandler, Arizona. Its team of naturopathic doctors offers hormone therapy, medical weight loss, IV therapy, peptide therapy, acupuncture and naturopathic primary care.
Chad Turner, the clinic's CFO, hired us in July 2026 for SEO and Google Ads. His first priority was clear: the service pages were thin and were not ranking or converting.
The Challenge
- An aging WordPress site with short, thin service pages and an SEO health score of 48/100 in our audit.
- Google search clicks falling three months in a row: 503 in July, 448 in August, 412 in September.
- Google Ads sending paid clicks to generic pages that were not built to convert.
- Contact form messages landing in the junk folder, so some leads were never seen.
What We Did
A complete website rebuild
We moved the entire site off WordPress onto a fast, plugin-free static build and launched it on September 29. We kept every existing URL and the sitemap address so the clinic's rankings carried over safely.
Service pages rebuilt to rank and convert
We rewrote 15 service and condition pages, including hormone therapy, weight loss, semaglutide and tirzepatide, IV therapy, peptides, mold illness and acupuncture, with clear pricing, FAQs, real team photos and careful, evidence-aware wording. We also added three new condition pages: MCAS, Long COVID and CIRS.
Google Ads aligned with the new site
We built five dedicated Google Ads landing pages, restored call tracking across the site and set up Google Tag Manager, so every campaign sends clicks to a page that matches the search.
Content and local SEO
We published 10 blog posts in October, added internal links between related services and wrote local sections for patients in Chandler, Gilbert, Tempe, Mesa and Queen Creek.
A contact form that actually arrives
We replaced the old form with a reliable one, so patient messages reach the team instead of the spam folder.
The Results
Google Ads improved right away. In the 14 days after the new site launched, conversions rose from an average of 16 to 21 at the same spend, and cost per conversion fell from $52 to $41.
Google Ads before and after the rebuild
14 days after launch vs the previous average
Google Ads conversions per 14 days, same spend
Cost per conversion lower is better
Conversions include booking-button clicks and calls from ads.
Organic search turned around too. After three months of decline, Google search clicks rose 15% in October (412 to 475), and organic sessions in Google Analytics grew from 266 to 364.
Weekly Google search clicks
Live Well Wellness Center, August to November 2026
Source: Google Search Console, clicks from Google web search, by week.
What's Next
- Moving the main service pages (hormones, weight loss, primary care) from page two up to page one.
- Strengthening the Google Business Profile, which drives a large share of the clinic's search clicks.
- Connecting confirmed bookings to Google Ads, so bidding learns from real appointments.
A rebuild is a good moment to fix everything at once: speed, page quality, tracking and ads. That is why we treat web design, SEO and Google Ads as one system.