Client Overview
Dr. Ilana Goldberg, DC runs True Health Wellness in Falls Church, Virginia. She offers functional and holistic medicine for patients across Northern Virginia, in person and by telehealth.
She found Wellness Practice Marketing through our website in September 2026 and booked a call. Her goal was simple: more new patients booking consultations, without a big advertising budget.
The Challenge
When Dr. Goldberg reached out, she was struggling to get new booked consultations. Not enough new patients were finding her online.
- Too few new consultations each month to grow the practice.
- No paid search presence when people in Northern Virginia searched for a functional medicine or holistic doctor.
- Her existing website was hard to change quickly and was not set up to track which visits turned into bookings.
- A small budget, so every dollar had to reach people who were ready to book, not just researching symptoms.
What We Did
We built a simple, focused system: the right searches, a page that matches each search, one clear next step, and tracking that tells Google which clicks became bookings.
A fresh Google Ads account built around patient intent
We created a new account (Dr. Goldberg keeps full admin access) with ad groups for the searches that bring in patients: functional medicine, holistic doctor and people searching for her by name.
Dedicated landing pages on their own domain
Instead of sending ads to a general homepage, we launched drilanagoldberg.com with a page for each ad group: hormone health, functional medicine and holistic doctor. Each page leads with her approach, her reviews and a single next step.
One clear offer: a free discovery call
Every booking button goes straight to the free discovery call in her booking system, so visitors skip the service menu and book in a couple of clicks.
Tracking that counts bookings, not just clicks
Booked appointments, calls from ads and question-form messages are all tracked through Google Tag Manager. Once enough bookings came in, we switched bidding to maximize conversions so Google optimizes for bookings.
Cut what does not book, fund what does
We paused the perimenopause ad group when it brought researchers instead of patients, moved the budget to the ad groups that booked, added a small brand campaign, and blocked more than 150 irrelevant searches such as other clinics, other doctors and unrelated specialties.
Healthcare ads compliance
We added Terms of Use, a HIPAA notice and a medical disclaimer to the landing pages, which healthcare advertisers need to keep ads running smoothly.
How a search becomes a booked consultation
The system we built for True Health Wellness
The Results
The first discovery calls were booked from ads about two weeks after launch. Today, True Health Wellness gets 16+ new booked consultations every month on an ad budget of $20 to $30 a day.
Small budget in, full calendar out
Monthly results for True Health Wellness
Refining the account kept paying off. In the week after the restructure settled in, cost per conversion fell from $52 to $29 at the same spend. We also learned that the holistic doctor page converts more than twice as well as the functional medicine page, so we carried what works there across the other pages.
From first call to a steady flow of bookings
Key milestones, 2026
- Sep 10 First call with Dr. Goldberg after she found us online
- Sep 22 Hormone health landing page live, booking and conversion tracking connected
- Oct 1 Functional medicine landing page launched for a second ad group
- Oct 7 First discovery calls booked from Google Ads
- Oct 19 Holistic doctor page and ad group launched
- Oct 21 Bidding switched to bookings, brand campaign added
- Today 16+ new booked consultations a month on $20 to $30 a day
What's Next
- Making the landing pages load faster on mobile, where most patients book.
- Rolling the best-performing page layout out to every ad group.
- Scaling budget into the searches with the lowest cost per booking.
The lesson for other practices: you do not need a big budget to fill your calendar. You need the right searches, a page that matches each one, a single clear offer and tracking that tells you what actually books. That is how we run every Google Ads account for wellness practices.